Global EV Tracker

Bringing global EV market data to life

Global EV Tracker is a freely accessible data source covering 85% of the world’s car market - focussed on accelerating the switch to electric vehicles in a transparent and accessible manner.

Over the last two years, New AutoMotive became the UK’s go-to electric vehicle market data and analysis source. Still, the transition is global - and access to data and insights is a common issue.

Whether in Brussels or Bangkok - automotive data is often difficult to access, and interested parties often lack the resources to interpret key aspects to understand trends. Whether a climate activist or charge point installer - understanding the levers behind the EV transition is critical for accelerating global change.

The Task

Understand the broad audiences and the data they want to see. Develop a bulletin format that is comprehensive, but concise. Design a solution to showcase the data, and allow users to display and remix key analytics intuitively.

Create a home for this new product within the existing website - and develop a strategy to grow the audience and acquire new leads using existing CRM infrastructure, and a new digital ads strategy.

The Solution

With an audience of 11 broad groups - I developed an interactive Looker Studio bulletin covering regional and national trends, allowing the user to skip to relevant information. A dashboard was developed, capable of generating trends based on custom geographies.

The product sits at the forefront of the New AutoMotive brand - with product branding, product pages, and CRM integration for easy signup. The Tracker is focused on data - not words - as it is international, and a detailed bulletin is available for audiences interested in the narrative.

The ensuing marketing campaign (digital ads, email, and network marketing) increased website visits from 2k, to 50k a month.

Samples: Wireframing (low and high-fidelity)
High fidelity dashboard development in Figma

My Role

  • UX research

  • UX design

  • UI design

  • Marketing

Tools

  • Figma

  • Looker Studio

  • Canva

  • Squarespace

Process

  • User Flows

  • Wireframes

  • Hi Fidelity Designs

  • Beta Testing

  • Handover