EV Cost Savings

Visualising the benefits of making the switch

The Cost Savings Calculator is an innovative and accessible way for drivers to visualise potential savings when switching to an EV

Electric Car Guide was faced with a problem - although the facts show that an EV is cheaper to own for most drivers - the vast majority of us cannot visualise the true cost of vehicle ownership, and can therefore not make that comparison effectively.

Using existing data, a solution was found - a registration plate can be used to check a vehicle’s MOT mileage, fuel consumption, and other information. At the time of launch, this was the first publicly available tool tailored to EVs.

The Task

Design a tool that displays vehicle information based on its registration mark, with its running costs, and a comparison for the same level of use in an equivalent electric car.

Display the information in an intuitive and shareable manner, with the ability to funnel the user towards purchase options, or to additional information to help them make their decision.

The Solution

The tool was designed to be easy to use, with just the reg as the barrier to entry - with an intuitive set of information cards on the next screen - directly under the cost savings figure.

The key idea was to give the user a direct comparison - with current costs, and EV costs juxtaposed against one another. In between the information cards are sections linking the user to dealers, as well as other information.

Since its inception in 2021, the tool has been a flagship product of Electric Car Guide, with over 100k recorded uses.

My Role

  • UX/UI Design

  • Product Management

Tools

  • Canva

  • Figma

  • Miro

  • Photoshop

  • Squarespace + Squarekicker

Process

  • Ideation Workshops + User Case Studies

  • Wireframes + LoFi

  • Hi Fidelity Renders

  • Web Design

  • Optimisation