Electric Car Count

Bringing automotive data out in the open

2020- 2024

Electric Car Count is a freely available source of UK EV market data, with expert analysis - tailored to startups and industry.

There is a pressing need to accelerate the UK’s transition away from fossil fuel powered vehicles - but this change is not a given, or natural state of affairs. One of the major roadblocks was the lack of freely accessible data, useful to researchers, startups, and NGOs.

By visualising and cataloguing the data hidden within APIs and papers - Electric Car Count provides an accurate account of the number of cars on UK’s roads - filtered by fuel type, make, and model.

The Task

Create a page to show monthly data, with a supporting catalogue of past releases.

Create a means for users to sign up to receive updates, and mailings - with appropriate templates.

Develop an interactive bulletin to intuitively display market data.

The Solution

Product-specific branding was developed to distinguish the Car Count from other products on the site - with its own page displaying embedded monthly charts that would update automatically.

Later, the product was integrated with the home page employing a prominent ticker to attract users to gain more information. The bulletin was developed in Looker Studio, with mailings and signup forms from Civi CRM.

The product reached a professional audience of over 1k core users, and 3k additional monthly users.

My Role

  • UX design

  • Web design

  • Marketing

Tools

  • Civi CRM

  • Looker Studio

  • Canva

  • Squarespace

Process

  • Team Workshops + Stakeholder Feedback

  • Wireframes + LoFi

  • Hi Fidelity Designs

  • Web Design

  • Beta Testing (UX and Analytics)

  • Refinement post feedback