Advertising Campaigns
Leveraging social media for good
I managed several advertising accounts from 2021 onward as a sole design/marketing team member. The campaigns featured social media, search, OOH, email, and affiliate marketing - with both consumer and policy-focused topics.
By using compelling, and tailored creatives - coupled with detailed audience research and optimisation - my marketing work resulted in increased site visits (2k to 40k monthly), the growth of a professional network of industry affiliates to over 1k accounts, and the eventual onboarding of six nationwide partners to Electric Car . Guide as a result of brand recognition and strong marketing capabilities.
My Approach
Understanding the audience through detailed research:
surveys, focus groups, audience iteration, and desire mapping.
Telling a story: using creatives that get to the point and show clear intent, whilst maintaining the desire for the user to learn more.
Delivering to the right audience: one message can be delivered in many ways - delivering the right message is key.
A great design will stand out, and great research will deliver - even on a low budget.
See more designs in My Portfolio.