Driving 107% YoY organic growth at The Electric Car Scheme - leading 3-person team focused on strategic content, technical SEO, and AI search optimisation.

Track record includes 30x blog conversion improvement, consistent #1 rankings, and maintaining competitive advantage in emerging search channels. Developed proprietary methodology for LLM optimisation that delivers 5%+ visibility lead over competitors.

Currently leading product development for an AI market intelligence platform and scaling growth through cross-functional coordination. Applying systems thinking from architecture background to complex growth challenges - recent example: identified geopolitical opportunity that drove #1 international rankings in brand-related search.

Work cited by national media as authoritative source on sector expertise.